Most books on marketing and branding will tell you that you need to “position” a product and you should avoid associating the product with anything that conflicts with that brand positioning. (At least, I’m assuming they do. I don’t think I’ve read any!). Read more »
Someone once said “There’s no such thing as an original idea”.
It is of course impossible to say who originally put forward the idea that there’s no such thing as an original idea – it’s all a bit chicken and egg. Read more »
Yesterday was the third official meeting of the Software as a Service group. It started out with the heads of a few SaaS accounting software firms getting together and taking it in turns to give money to Fullers, but has now been formalised under the auspices of ‘Intellect’. Read more »
1) Forced unemployment or redundancy
If you’re unemployed, then great – you have no other demands on your time.
If you are employed, especially by a big company, then there may be a redundancy package on offer. So not only can you leave and get up and running with your new business – but you can do so with some cash.
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I did a podcast interview recently with Alex Bellinger of SmallBizPod fame. He asked me what advice I’d give to someone starting out in business now.
The biggest mistake I made when starting in business was to go 50/50 with somebody else. We both owned exactly half of the business as it seemed the fair and sensible thing to do at the time. Read more »
Back in the dark old days of the internet, Compuserve hoped to have everyone connect to the net via their service. Rather than all these horrible double-you double-yew double-ewe dot names you’d just have Compuserve keywords. Read more »
How many times have you heard (or even had) a good business idea? Probably quite often. When your family and social circle know you’re in business then you’re often the person that hears about the varied business ideas they have. Read more »
Just as our accounting software is designed to be understood by people (like me) that aren’t accountants or have any formal accounting training; this is intended to be a brief and simple explanation of the Software as a Service (SaaS) business model for people (like me) that don’t have an MBA or formal business training.
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Picture the scene. This young wannabe-entrepreneur wants a couple of thousand pounds to start a business. Here’s his profile: Read more »
In May last year when I met Alistair Darling he joked that he could “use some KashFlow” at the Treasury. Despite the sad truth behind his joke, I doubt I could give any useful advice to the Treasury.
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