Business cards seem to be getting flashier and flashier. I’m seeing more and more cards that are covered in marketing messages, calls to action and sales pitches.
Your business card is NOT a sales brochure so don’t treat it like one. Read more »
Business cards seem to be getting flashier and flashier. I’m seeing more and more cards that are covered in marketing messages, calls to action and sales pitches.
Your business card is NOT a sales brochure so don’t treat it like one. Read more »
We offer a free trial of our online accounting software and we tend to follow up those who don’t go ahead to become paying subscribers to find out why they chose not to go ahead.
Typically we’re told that they love the software, it’s by far the easiest to use and easiest to understand application they’ve ever tried for managing their accounts for their small company or sole-trader business. But they just don’t like the idea of their data being held on the web. Read more »
Last month I had a problem with my Sony Vaio laptop. The touchpad was knackered and needed replacing. A couple of emails back and forth with Sony Support and they arranged to pick it up, repair it and deliver it back to me. When I opened the package at first I thought they’d given me a new laptop – it looked brand new. The screen and chassis was spotlessly clean. A little note fluttered out saying that whilst they had my laptop they took the opportunity to give it a thorough clean. Read more »
Dear Vodafone,
It’s been 5 years now since we first got together. I said back in 2006 that I love you and that I would never look at another mobile phone provider but things have changed since then.
You’ve changed since then. Read more »
Most books on marketing and branding will tell you that you need to “position” a product and you should avoid associating the product with anything that conflicts with that brand positioning. (At least, I’m assuming they do. I don’t think I’ve read any!). Read more »
Someone once said “There’s no such thing as an original idea”.
It is of course impossible to say who originally put forward the idea that there’s no such thing as an original idea – it’s all a bit chicken and egg. Read more »
Yesterday was the third official meeting of the Software as a Service group. It started out with the heads of a few SaaS accounting software firms getting together and taking it in turns to give money to Fullers, but has now been formalised under the auspices of ‘Intellect’. Read more »
1) Forced unemployment or redundancy
If you’re unemployed, then great – you have no other demands on your time.
If you are employed, especially by a big company, then there may be a redundancy package on offer. So not only can you leave and get up and running with your new business – but you can do so with some cash.
Read more »
I did a podcast interview recently with Alex Bellinger of SmallBizPod fame. He asked me what advice I’d give to someone starting out in business now.
The biggest mistake I made when starting in business was to go 50/50 with somebody else. We both owned exactly half of the business as it seemed the fair and sensible thing to do at the time. Read more »
Back in the dark old days of the internet, Compuserve hoped to have everyone connect to the net via their service. Rather than all these horrible double-you double-yew double-ewe dot names you’d just have Compuserve keywords. Read more »
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