Last night I read “The Next Wave of SMB SaaS: True Solutions. Priced as Such.“.
I encourage you to read the full article, but I’ll attempt to summarise it with two snippets Read more »
Last night I read “The Next Wave of SMB SaaS: True Solutions. Priced as Such.“.
I encourage you to read the full article, but I’ll attempt to summarise it with two snippets Read more »
Back when I launched KashFlow, my online accounting software business, the phrase “software as a service” hadn’t been coined yet. The recently popular catchall phrase ‘cloud computing’, now frantically highlighted in every marketeer’s notebook, was practically unheard of. iPhones didn’t even exist yet. Read more »
One of the blogs I like to dip in to occasionally is Fred Wilson’s avc.com.
A post yesterday caught my eye: Minimum Viable Personality. Read more »
It amazes me how often I see websites with appallingly bad copy.
If you’re selling to a non-technical audience then pricing your product on gigabytes of data storage is a really bad idea. They don’t know or care how many documents they can store before they hit your 1GB freemium limit and then have to start paying. Read more »
Recently I’ve had a fair number of people get in touch saying they’re starting SaaS businesses and wanting to pick my brains.
It makes me feel like a bit of a fraud if I’m honest. Read more »
An entertaining video that was brought to my attention by 10Yetis. You get the gist after the first couple of minutes, but it’s worth watching the whole thing. Read more »
We offer a free trial of our online accounting software and we tend to follow up those who don’t go ahead to become paying subscribers to find out why they chose not to go ahead.
Typically we’re told that they love the software, it’s by far the easiest to use and easiest to understand application they’ve ever tried for managing their accounts for their small company or sole-trader business. But they just don’t like the idea of their data being held on the web. Read more »
Yesterday was the third official meeting of the Software as a Service group. It started out with the heads of a few SaaS accounting software firms getting together and taking it in turns to give money to Fullers, but has now been formalised under the auspices of ‘Intellect’. Read more »
Just as our accounting software is designed to be understood by people (like me) that aren’t accountants or have any formal accounting training; this is intended to be a brief and simple explanation of the Software as a Service (SaaS) business model for people (like me) that don’t have an MBA or formal business training.
Read more »
I’m just wading through my mass of Google alerts and I found a really great article on ZD Net by Cath Everett called Five cloud computing myths exploded. Read more »
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