When it comes to marketing insight, we’re often told to look to the likes of Apple or Coca-Cola.
Less often mentioned are companies likes Proctor & Gamble or L’Oreal. But these giants have marketing down to a fine art. They need to because they’re operating in a very competitive market where there isn’t really much difference from one shampoo to the next. Read more »
It amazes me how often I see websites with appallingly bad copy.
If you’re selling to a non-technical audience then pricing your product on gigabytes of data storage is a really bad idea. They don’t know or care how many documents they can store before they hit your 1GB freemium limit and then have to start paying. Read more »
I attended a shareholders meeting last night for a small start-up.
The marketing manager mentioned their “viral coefficient”.
I had to raise my hand and ask what a viral coefficient actually is. The embarrassment was only slightly lessened when the majority of other people in the room confessed they’d never heard of it either. Read more »
After the Global Entrepreneurship Week launch event last Monday I went along to the IoD for the final of The Pitch. Think Dragons Den without the TV cameras. Read more »
Business cards seem to be getting flashier and flashier. I’m seeing more and more cards that are covered in marketing messages, calls to action and sales pitches.
Your business card is NOT a sales brochure so don’t treat it like one. Read more »
Most books on marketing and branding will tell you that you need to “position” a product and you should avoid associating the product with anything that conflicts with that brand positioning. (At least, I’m assuming they do. I don’t think I’ve read any!). Read more »
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