When you start a business there are lots of peaks of excitement.

There are spikes of traffic and surges of signups.

It’s addictive, and you look forward to the next adrenalin rush.

You try to work out how to engineer the next ‘moment’.

That’s fine, for a while.

But remember that you should be aiming for boring.

No spikes. Just steady and predictable growth.

Aim for boring. That’s the goal.

Aim For Boring