It amazes me how often I see websites with appallingly bad copy.

If you’re selling to a non-technical audience then pricing your product on gigabytes of data storage is a really bad idea. They don’t know or care how many documents they can store before they hit your 1GB freemium limit and then have to start paying.

The same applies to competitors selling online accounting software like ours.  I see so many people saying in big text on their home page that they’re a “SaaS solution” – what does that actually mean to Steve the sparky or Sarah the pie maker?

I spotted a blog post at OpenView recently that linked to  this readability calculator.

Essentially you give it a block of text and gives you an indication of the number of years of formal education that a person requires in order to easily understand the text on the first reading.

Useful for sanity checking your gobble-de-gook.