I got asked last week why we don’t have a Twitter badge on our website. I think the asker assumed it was an oversight.
As I’ve written before, the purpose of the KashFlow website is to get potential customers to register to take a no-obligation, 60-day free trial of our accounting software.
So anything that distracts from this end goal, or doesn’t move a website visitor towards it, is a Bad Thing.
Put another way, the website is a funnel, with the bottom of that funnel being the free-trial sign-up page.
Putting a badge on the website saying “Follow us on Twitter” would effectively be like getting a drill and putting a big hole in the side of the funnel for visitors to escape and maybe never return.
Yes, it is – but why take someone from being on your site to another location in the hope of getting them back to your site???
That argument has some merit. We do have a good community around KashFlow, and following us on Twitter is a way to be a part of that – which is why we have a Twitter badge on our log out page.
But getting new trialists is a higher priority than getting new followers. Or to put it another way:
Semi-related post: Four Things You Probably Didn’t Know About Twitter.